
The ToldYa Social Commerce Platform™ allows advertisers to create, edit, distribute and track widgets that are far superior to existing banner ads and flash creatives. ToldYa widgets initially render themselves similarly to your old creatives - a featured image, product or video is shown to attract a user's attention and establish your brand.
However, Once a user begins to interact with your widget in any way, the similarity ends. Your widget instantly transforms itself into a fully qualified sales representative, providing your potential customer with a wealth of information and interactive features that include multi-product browsing, detailed product descriptions, category browsing that mimics your existing web front, integrated product search and much more. The result? Significantly improved conversions.
ToldYa Product Advertisement widgets are designed to showcase one or more products and entice the viewer to click on the 'get it now' button to visit your website to complete a purchase.
Real-time Product Data - ToldYa widgets are designed to be powered by a direct connection to your existing product data. And because you retain complete control over the data source (you can use your existing RSS feeds, GoogleBase listing, web services and more), whenever you make a change to one or more of your products, your widgets will instantly and automatically update themselves to reflect the change!
Imagine a product advertisement that automatically updates itself to display the absolute latest products, prices, descriptions and links and more. With real-time product data, this is exactly what your widget will be able to do.
This also means that a single instance of your widget can be used continuously, without the need for constantly manufacturing and publishing new creatives.

Previous and next buttons - users can quickly browse through featured products via simple previous and next buttons

Tabbed Category Navigation - your widget can feature tabs that mirror the primary product categories featured on your main website. Your visitors can click a tab to reveal a list of subcategories and then load the products from any subcategory into the widget with the click of a button.

Quick picks via drop down list - easily group your products into simple categories or lists of special offers that users can select via drop down list.

Detailed product descriptions - users can click a product image to read a detailed description of the product

Integrated Search - If your products are listed in Googlebase or via any searchable web service, your widget can display a search box that allows users to search your entire catalog for a specific item. When a user types a search, a list of matching items is returned to the widget. The user can quickly scroll through the list of matching items and click on any item to load it into the widget's primary interface, where they can see a larger image and read the description of the product.

Integrated pre-roll video with skip/minimize cabability - Select this option if you want to give your publishers the option of attaching their own preferred video to your widget when they publish it. Attached video typically begins playing in a muted state as soon as the widget renders. Users can unmute the video or minimize it at any time to reveal the rest of the widget's features. Videos automatically minimize themselves when done playing. They can be rewinded and replayed by the user at any time.
Share - The share function, available from the widget's main menu, allows users to email their friends about a particular product or offer they discovered while browsing the widget. For product widgets, the user's friend receives an email with a link directly to the selected product on your website. For website widgets, the user's friend receives an email about the widget itself, with a link to either your website or ToldYa.com.

Steal The steal function is your widget's primary social commerce feature. When enabled, the steal button on the widget's main menu allows a user to instantly post an exact copy of the currently rendering widget to most popular web 2.0 social networking sites as well as to any site or blog that allows object/embed tags. This function facilitates the 'viral' spread of your widget. Copies of widgets honor the publisher of the original instance. BTW, the name 'steal' was chosen to help pique user's curiosity. If 'steal' is a little too playful, we can simply change the labels to whatever you prefer!
Advanced ReportingYou can track the performance of your widgets via your advertiser dashboard. Every possible metric is tracked including impressions, clicks, video plays, search terms, shares, steals and more.
There are three primary ways to use a Toldya Widget:
A link can be placed on the footer of your website with a label of 'Get our Widget'. Consumers that are interested in Widgets and Gadgets will often place your widget on their iGoogle home page, or social networking profile page. Once this occurs you are constantly reminding your customer that you exist. Best of all, there are no impression or click charges. You only pay ToldYa when a click or view generates a conversion.
ToldYa widgets can be displayed on Tier 1 through Tier 3 publisher sites. This is accomplished by a partnership that ToldYa has in place with several large ad networks. ToldYa guarantees the CPM and or CPC you pay will not exceed what you currently pay.
Toldya widgets are designed to work in all of the major Affiliate Networks and are endorsed by the largest networks in the business. Toldya offers affordable CPM, CPC, and CPA billing models in this distribution channel.
LinkShare - If you're a Linkshare advertiser, your new widget will work seemlessly within the Linkshare network.. The destination URL for each of your widget's products will automatically be converted from the raw URL provided by your data source (e.g. RSS, Googlebase, etc.) to the required Linkshare formatted URL. This allows your publishers to receive full credit for publishing your widget. You can also direct your publishers to login to ToldYa to create and publish customized instances of your widget. Or if you don't want to require your publishers to create ToldYa accounts, you can provide them with pre-configured widget instances that they can grab via the FlexLinks option directly inside the LinkShare publisher interface.
Commission Junction If you're a CJ advertiser, your new widget will work seemlessly with CJ. The destination URL for each of your widget's products will automatically be converted from the raw URL provided by your data source (e.g. RSS, Googlebase, etc.) to the required CJ formatted URL. This allows your publishers to receive full credit for publishing your widget. You can also direct your publishers to login to ToldYa to create and publish customized instances of your widget. Or if you don't want to require your publishers to create ToldYa accounts, you can provide them with pre-configured widget instances that they can grab via a special link inside CJ.
DoubleClick - If you're a DoubleClick advertiser, your new widget will work seemlessly with DoubleClick.. The destination URL for each of your widget's products will automatically be converted from the raw URL provided by your data source (e.g. RSS, Googlebase, etc.) to the required DoubleClick formatted URL. This allows your publishers to receive full credit for publishing your widget.
Amazon - If you're an Amazon Associate, ToldYa will be treated as the publisher of all instances of your new widget. ToldYa will share a portion of the revenue we earn with the actual publisher of your widget.
Ebay - If you're an Ebay store owner, ToldYa will be treated as the publisher of all instances of your new widget. ToldYa will share a portion of the revenue we earn with the actual publisher of your widget
Getting started is easy. Simply create your new ToldYa Advertiser Account and complete your first Widget Request Wizard. A ToldYa Account Representative will contact you within 1 business day to review your request and answer any questions you may have.
Our widget development team will then get to work creating a new widget type for you. Your new widget will include the features you requested and will match your current branding as closely as possible.
You'll have a chance to review your widget while it's under development and can request changes or additions at any time. Once you've approved your widget for use, it will be marked active and you can begin using it immediately.
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